As I’ve learned in my career, there are a million things on our plate when we start our massage business.
But one of the most important things that often go overlooked or misunderstood is a strong marketing plan.
In my next three emails, I’m going to provide you with some marketing basics I think that every LMT should know.
Marketing defined is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Most people think of marketing as one tangible thing that is easy to master.
The truth is that there are many facets of marketing that can make or break your business.
And I for one, want you to “make” your business!
Effective marketing is knowing these facets and knowing how to mix them the best way for your business.
A good marketing plan is knowing how to allocate your resources and get the most impact on promoting your business.
It includes your defined goals, strategy, and an action plan for achieving them.
But before you can start any marketing, it is imperative to develop clear goals and objectives.
A goal states your overall values and your mission. An objective is a measurable statement of your goals.
Good goals and objectives are tangible, reachable, and measurable.
For example, you might have a goal in your marketing plan about reaching new clients.
Your objective might be to earn 50% more new clients in the next three months than in the previous three months.
As your business progresses, your goals might change into retaining clients, getting a website, taking some CEU courses, etc.
Every business is different so set goals that work best for your clients. It’s important to think of the clients you want, not necessarily the clients you have.