These days, there is no getting around the fact that you need a website if you’re in practice.
It’s no longer about if you need a website, but when you get a website.
And to take it a step further, it’s about what’s done to your website to keep up with the Google-Bing-Yahoo (GBY) giants’ flick-of-the-switch internet changes.
I’ve collected 3 simple, yet powerful tactics that you can use to get more people looking at your website and generate more new patients online.
The good thing is that most of these tactics can be implemented at no-cost to you. Though, they do require putting a little time.
Get your site reviewed – Review sites have been used as a way for people to express their opinions about local businesses. When you receive positive reviews, not only will people gravitate to wanting to seek you out, but the GBY giants will rank you better when people search for you in your area.
First thing to do is to join the review site and begin the process of creating a profile. (Each site is different, so I’m not going to go into detail about how to set that up, you can find links here) Yelp, Insider Pages, RateitAll, City Voter, Angies List
Get yourself in massage and health directories – There are a number of sites out there that are providing great content to the general public about massage. Join them and set up profiles in the directories.
Get social – If you were like me, you were hoping that the “social media” hype would have died down by now.
It’s pretty much here to stay!
There are SO MANY social media sites, and I know it is overwhelming to learn about all of them. So I’m just going to give you the low-down on the 3 that I think are the better bets.
Facebook, Twitter and Pinterest
Here’s a brief look at these Social Media sites.
This is by far one of the most active social media sites. With over 483 million daily users, Facebook can be a great place for people to find you and for you to get new patients.
Facebook allows you to set up a profile and post about you, your life, your practice, or whatever. It’s pretty much a soapbox for you to share what you want with the ENTIRE world!
If you want to learn how to set up and optimize Facebook yourself, check this out.
I’m not sure how many of you are tweeting to your patients. But, it’s an interesting and fun way to keep in touch with your “followers” (read patients and prospective patients) on a regular basis.
Basically, tweets are 140 characters in length and can be easily sent from your phone.
People tweet about everything from the mundane “having a smoothie, and it’s great”, to sending reminders about upcoming events or links to current research.
One of the best parts of “tweeting” is that not only are your “followers” following your tweets, but millions and millions of other Twitter users are not only posting their thoughts, but they are looking for people who share similar views or offering services.
And that translates as you having a HUGE reach of potential new patients!
If you are a visual person, like me, Pinterest may really appeal to you. Pinterest is a visual site that allows you to collect and “pin” images that you take or find online to your Pinterest board. Think of Pinterest as a bulletin board that you tack photos and pictures on, only it is online.
It’s a visual representation/reflection of you!
You can create boards and categorize them around different interests.